Exhibition Booth Design of MobinNet



The Mobinet booth design, developed in collaboration with Supercake Studio in 2009, presents a thoughtfully structured layout that integrates open, semi-open, and closed areas. Each zone is strategically designed to serve distinct purposes—open areas encourage visitor interactions, semi-open spaces offer transitional environments, and closed sections provide the privacy needed for focused discussions and meetings.

Aligned with Mobinet's identity as a wireless communication service provider, the booth's design incorporates a color palette that reflects the company’s branding. The standout feature of the booth is its overhead mesh network, a visual representation of connectivity that ties into the technological theme of the exhibit. This design draws inspiration from William J. Mitchell's concept in The City of Bits, where the network goes beyond traditional geometrical boundaries, creating a dynamic and responsive space.

Prominent areas within the booth include VIP and CIP sections designed for high-level interactions, a well-organized storage area, and a closed section designated for private discussions. To enhance visitor engagement, the booth features an information counter, a public reception area, and semi-open spaces that facilitate seamless movement between public and private zones. Dedicated Mobinet counters ensure targeted communication with visitors, while additional elements like the news room, contact center, survey counter, and performance area create a multi-functional environment for information sharing and interactive displays.

The booth’s architecture is carefully crafted to support the evolving nature of technology-focused exhibitions. Its design emphasizes accessibility and visitor engagement, with a logical arrangement of counters and interactive elements that promote an inviting and user-friendly experience. The use of modular components enhances the booth's adaptability, making it ideally suited for live demonstrations, training workshops, and media interactions, all while reinforcing Mobinet's commitment to innovation and connectivity (Supercake Studio, 2009).



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